“The secret of success is to do common things uncommonly well.”
Some companies do uncommon things.
Apple does uncommon things.
Google does uncommon things.
Maybe your company does too.
But if it doesn’t, then join the ranks of Nordstrom, Southwest, FedEx, and so many others.
You don’t need to innovate.
TRY THIS: Simply, do what you say you’re going to do:
- when you say you’re going to do it
- the way you said it would be done
- the way you’d like it to be done if you were the customer